Book – Lausanne Tourisme - Official Website

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These Cookies are essential in order to enable you to move around our Website and to use its features. Without these Cookies, some elements of our Website may be blocked or not function correctly.

We use these Cookies in order to let you access our Services. The processing of the Personal data collected by these Cookies rely on our legitimate interest and allow a correct functioning of our Website.

Enable or Disable Cookies

If you disable this cookie, we will not be able to save your preferences. This means that each time you visit this site, you will have to enable or disable cookies again.

Performance

These Cookies collect information on the pages visited, for instance which pages you go to more often, and if you get error messages from web pages.

We use these Cookies in order to preserve our Website’s efficiency and ease of use and know the way it is used. Most of the time, these Cookies don’t collect information that identifies the User.

Where Personal data is collected by these Cookies, their processing relies on our legitimate interest to know our Website’s use and optimize it.

Enable or Disable Cookies

Please enable the strictly necessary cookies first so we can save your preferences!

Marketing

Use of Marketing Cookies

Marketing cookies are used to better understand how visitors interact with our site, customize content, produce marketing statistics, and display targeted ads on third-party websites, based on your interest shown during your visit.

These cookies help:

create advertising audiences (e.g., users who visited specific pages),
deliver tailored ads on external platforms (e.g., Facebook, Instagram, LinkedIn),
measure the effectiveness of our campaigns.

In some cases, they allow for more relevant and interest-based advertising.

Tools Used and Purposes

Meta Pixel (Facebook & Instagram)

The Meta Pixel (Meta Platforms Ireland Ltd.) tracks user behavior on our site and helps us build custom audiences for ads shown on Facebook and Instagram.
Data is pseudonymised before being sent to Meta.
Legal basis: Explicit consent (Art. 6 para. 1 lit. a GDPR)

LinkedIn Insight Tag

The LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company) helps us track conversions, create audience segments, and analyze ad performance on LinkedIn.
The data is pseudonymised and stored for a limited period.
Legal basis: Explicit consent (Art. 6 para. 1 lit. a GDPR)

Google Ads Remarketing

This service allows us to retarget site visitors with personalized ads across Google’s Display Network.
Cookies track browsing behavior to deliver relevant content.
Legal basis: Explicit consent (Art. 6 para. 1 lit. a GDPR)

Consent and Management

Marketing cookies are activated only with your explicit consent, which you can give or withdraw at any time via the cookie banner or the [cookie settings link].

Without your consent, these cookies will not be set.

Enable or Disable Cookies

Please enable the strictly necessary cookies first so we can save your preferences!