Use of Marketing Cookies
Marketing cookies are used to better understand how visitors interact with our site, customize content, produce marketing statistics, and display targeted ads on third-party websites, based on your interest shown during your visit.
These cookies help:
-
create advertising audiences (e.g., users who visited specific pages),
-
deliver tailored ads on external platforms (e.g., Facebook, Instagram, LinkedIn),
-
measure the effectiveness of our campaigns.
In some cases, they allow for more relevant and interest-based advertising.
Tools Used and Purposes
Meta Pixel (Facebook & Instagram)
The Meta Pixel (Meta Platforms Ireland Ltd.) tracks user behavior on our site and helps us build custom audiences for ads shown on Facebook and Instagram.
Data is pseudonymised before being sent to Meta.
Legal basis: Explicit consent (Art. 6 para. 1 lit. a GDPR)
LinkedIn Insight Tag
The LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company) helps us track conversions, create audience segments, and analyze ad performance on LinkedIn.
The data is pseudonymised and stored for a limited period.
Legal basis: Explicit consent (Art. 6 para. 1 lit. a GDPR)
Google Ads Remarketing
This service allows us to retarget site visitors with personalized ads across Google’s Display Network.
Cookies track browsing behavior to deliver relevant content.
Legal basis: Explicit consent (Art. 6 para. 1 lit. a GDPR)
Consent and Management
Marketing cookies are activated only with your explicit consent, which you can give or withdraw at any time via the cookie banner or the [cookie settings link].
Without your consent, these cookies will not be set.
Please enable the strictly necessary cookies first so we can save your preferences!
